This qualification is suitable for those who use well-developed marketing skills across a variety of contexts. Job titles might include direct marketing officers, market research assistants, marketing coordinators, marketing officers and public relations officers. They are often adept problem solvers, can analyse information well and may have some limited responsibility for others. In most cases, individuals would usually report to a more senior marketing practitioner.

BSBCMM401 Make a presentation

Ellie-May is able to prepare, deliver and review a presentation to a target audience.

BSBMKG401 Profile the market

Ellie-May has the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies.

BSBMKG402 Analyse consumer behaviour for specific markets

Ellie-May has the skills and knowledge required to analyse consumer behaviour for specific markets and specific needs. She is able to a confirm product or service market; assess the reasons for existing levels of consumer interest and recommend a focus of appeal for marketing strategies for a product or service

BSBMKG408 Conduct market research

Ellie-May is able to conduct market research using interview and survey methodologies (excluding specialist statistical design and analysis) and report on findings. She can conduct desk research to gather background market information; develop research methodology and objectives; recruit respondents; gather data and information from respondents; analyse research information and prepare research reports

BSBCUS403 Implement customer service standards

Ellie-May can contribute to quality customer service standards within an organization, by contributing to quality customer service standards; implementing customer service systems and implementing team customer service standards

BSBEBU401 Review and maintain a website

Ellie-May has the skills and knowledge required to undertake data analysis, review website content, and update and maintain a website.

BSBFIM501 Manage budgets and financial plans

Ellie-May is able to undertake financial management within a work team in an organisation. She can plan and implement financial management approaches, support team members whose role involves aspects of financial operations, monitor and control finances and review and evaluate effectiveness of financial management processes.

BSBMKG413 Promote products and services

Ellie-May has the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

BSBMKG414 Undertake marketing activities

Ellie-May is able to plan, implement and manage basic marketing and promotional activities. She is able to research marketing information; plan marketing activities; implement marketing activities and review marketing activities

BSBWRT401 Write complex documents

Ellie-May is able to plan documents, draft text, prepare final text and produce documents of some complexity.