This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors who possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.

BSBFIM501 Manage budgets and financial plans

Dallas has the skills and knowledge required to undertake financial management within a work team in an organisation. She is able to plan financial management approaches; implement financial management approaches; monitor and control finances and review and evaluate financial management processes

BSBMGT502 Manage people performance

Dallas has the skills and knowledge required to manage the performance of staff who report to her directly. She is able to allocate work; assess performance; provide feedback and manage follow up

BSBMKG501 Identify and evaluate marketing opportunities

Dallas is able to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

BSBMKG502 Establish and adjust the marketing mix

Dallas has the skills and knowledge required to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

BSBMKG515 Conduct a marketing audit

Dallas can prepare and manage a marketing audit, with reference to an organisation’s marketing plan. She is able to identify the form of marketing audit; conduct an external marketing audit; conduct an internal marketing (self) audit and prepare a marketing audit report

BSBMKG523 Design and develop an integrated marketing communication plan

Dallas has the skills and knowledge required to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

BSBMKG506 Plan market research

Dallas is able to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

BSBMKG514 Implement and monitor marketing activities

Dallas is able to implement marketing strategies and tactics; monitor marketing strategies and tactics and evaluate and improve marketing performance