This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.

BSBMKG609 Develop a marketing plan

Emilio can research, develop and present a marketing plan for an organisation.

BSBMGT616 Develop and implement strategic plans

Emilio can establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness.

BSBADV602 Develop an advertising campaign

Emilio can develop an advertising campaign in response to an advertising brief, including clarifying and defining campaign objectives, preparing the advertising budget, and scheduling.

BSBINN601 Lead and manage organisational change

Emilio can determine strategic change requirements and opportunities; and to develop, implement and evaluate change management strategies.

BSBMGT605 Provide leadership across the organisation

Emilio can demonstrate senior leadership behaviour and personal and professional competence. Business ethics are also addressed in this unit.

BSBMGT608 Manage innovation and continuous improvement

Emilio can sustain and develop an environment in which continuous improvement, innovation and learning are promoted and rewarded.

BSBMGT615 Contribute to organisation development

Emilio can contribute to the creation of an organisation development plan which ensures that the organisation will become more effective over time in achieving its goals.

BSBMGT617 Develop and implement a business plan

Emilio can run a business operation and covers the steps required to develop and implement a business plan.

BSBMKG523 Design and develop an integrated marketing communication plan

Emilio can identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

BSBMKG606 Manage international marketing programs

Emilio can formulate, assess, strategically manage, evaluate and improve international marketing programs.

BSBMKG608 Develop organisational marketing objectives

Emilio can conduct a strategic analysis to develop organisational marketing objectives. This involves reviewing the organisation’s internal and external environments, evaluating past and current marketing performance, and exploring and evaluating new marketing opportunities.

BSBSUS501 Develop workplace policy and procedures for sustainability

Emilio can develop and implement a workplace sustainability policy and to modify the policy to suit changed circumstances.