This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

BSBMKG507 Interpret market trends and developments

Luke is able to conduct an analysis of market data in order to determine organisational and competitor business performance and to prepare market and business forecasts. He is able to assist in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

BSBPMG522 Undertake project work

Luke is able to identify and evaluate the range of marketing communication options and media, to design an integrated marketing communication plan, and to develop a marketing communication brief and creative brief reflecting client needs and preferences.

BSBMKG523 Design and develop an integrated marketing communication plan

Luke is able to undertake a straightforward project or a section of a larger project. He is able to develop a project plan, administer and monitor the project, finalise the project and review the project to identify lessons learned for application to future projects.

BSBMKG501 Identify and evaluate marketing opportunities

Luke is able to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing characteristics of possible markets and assessing viability of changes to operations.

BSBFIM501 Manage budgets and financial plans

Luke is able to undertake financial management within a work team in an organisation. He is able to plan and implement financial management approaches, support team members whose role involves aspects of financial operations, monitor and control finances and review and evaluate effectiveness of financial management processes.

BSBSUS501 Develop workplace policy and procedures for sustainability

Luke is able to develop and implement a workplace sustainability policy and to modify the policy to suit changed circumstances.

BSBMKG510 Plan e-marketing communications

Luke is able to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives.

BSBMKG514 Implement and monitor marketing activities

Luke is able to apply and observe marketing plan objectives and action necessary improvements.

BSBMKG502 Establish and adjust the marketing mix

Luke is able to determine the optimum marketing mix for a business through analysis of interrelated marketing components.

BSBMKG506 Plan market research

Luke is able to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

BSBMKG518 Plan and implement services marketing

Luke is able to use a range of strategies to prepare and apply services marketing.

BSBMKG527 Plan social media engagement

Luke is able to effectively engage with a preferred audience on social media.